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Let's ask a real estate agent whom has created virtual tours and now outsources virtual tours.
---Hi All,Please Note: the original title of the show was 7 Reasons Real Estate Agents Buy Virtual Tours.(We actually discussed 74 reasons! Please see list below.)---New to virtual tours for residential real estate?Why do real estate agents buy virtual tours?We think we know, but do we really know?!1. win more listing presentations?2. win bigger premium listings?3. have a competitive advantage for listing presentations?4. be on par with other REALTORS?5. sell homes faster?6. reduce days on market?7. sell homes for more money?8. love technology?9. help real estate photographers retire in Hawaii?Let's ask a real estate agent whom has created virtual tours and now outsources virtual tours.✓ WGAN-TV 74 Reasons Real Estate Agents Buy Virtual ToursOn WGAN-TV Live at 5 on Thursday, 18 February 2021, my guest was REALTOR® Brandon Doyle. Brandon is Team Leader at Doyle Real Estate Team with RE/MAX Results in Maple, Grove, Minnesota.Brandon is also a frequent contributor to Inman and an early adopter of virtual tours. (Brandon - @DoyleRealtor - was among the first to join We Get Around Network in August 2014.) Brandon is also Co-Author of Mindset, Methods & Metrics; Author of Real Estate Marketing Playbook and Success Rate Marketing (Book Descriptions)Brandon is also on the Board of Directors of Minnesota Realtors®.Best,DanAbout Brandon DoyleBrandon Doyle is a real estate industry consultant, bestselling author, and a nationally recognized speaker.He’s known for implementing cutting-edge technology like aerial photography, video, 3D tours and smart home technology into the day-to-day operations of real estate sales. He even conducted the world’s first virtual broker open using VR goggles.In 2014, Doyle was nominated for the Inman Innovative Realtor of the Year and has been recognized as one of the most influential people in the industry according to Inman News. Success Rate Marketing: How Small Businesses Can Leverage KPIs and Stop Losing Money is his third book.Brandon's Links: LinkedIn | Facebook | Doyle Real Estate Team | Success Rate Marketing | Inman | REALTOR Magazine | The Real Estate Tech Institute---List: 74 Reasons Why Real Estate Agents Buy Virtual Toursby REALTOR® Brandon Doyle (@DoyleRealtor) Brandon is Team Leader at Doyle Real Estate Team with RE/MAX Results in Maple, Grove, Minnesota. From WGAN-TV Live at 5 on Thursday, 18 February 2021 (video above)1. Differentiate the real estate agent (marketing yourself)2. COVID: Fewer in person showing appointments available (due to social distancing)3. Showcase properties4. 1st showings are done online5. Sell for more money6. Sell faster7. Many examples to show prospects8. Save everyone time (if not the right property for the buyer): seller not leaving the house unnecessarily9. Safe way for prospective buyer to tour the house10. Sight-unseen offers11. Enable the homeowner to share the virtual tour on their Facebook and with their friends12. Steers the listing presentation conversation away from discounting commission13. Steers the listing presentation conversation away from pricing the listing14. Keep the higher commission (despite the competitors discounting their commission)15. Prospects see our virtual tours (on our website, elsewhere) (even before our listing presentation)16. In-bound leads17. Synergy from using virtual tours on all listings; regardless of price18. Advantage of putting your best foot forward every time19. Use for Coming Soon window20. Multiple offers happen sooner21. Including virtual tours on every listing results in in-bound requests from home sellers22. Consistent marketing for all listings. Prospective home sellers pick up on that!23. Helps with repeat business24. Helps with referral business25. Streamlines the workflow to include a virtual tour in the same digital package for every listing26. Helps with the heavy listing that the internet does to market a listing27. Now I have a 24/7 Open House that gets syndicated to all the listing services28. Virtual tours move the needle; easy to justify the cost29. Invest in marketing the property; not the ego of the agent30. Money spent on marketing the property is a good reflection on the agent’s brand31. Win more listings32. ½ of virtual tour investment is getting listings; ½ is marketing the property33. Half our time is working on getting business. Virtual tours help generate more business.34. Text this code to see the virtual tour.35. Popcorn Effect: Sell one house in a neighborhood and more popup36. Virtual tours are like an online digital resume.37. Win bigger listings (average price point increases)38. To get million dollar listings, you need to be dining virtual tours for your other, lower price-point listings.39. Getting million dollar listings starts out with virtual tours for everyday listings.40. Your fiduciary duty you your seller: you owe it to the seller to use virtual tours! As agents, we are obligated to use the best tools possible41. “Digital resume” every time we sell a house.42. Virtual tours are a no brainer43. Missing out on future opportunities if you are not including a virtual tour44. It’s too expensive not to do virtual tours45. Virtual Tours helps you win business from other agents that feel that they are entitled to a listing.46. WOW factor gets you more listing presentation opportunities and to win more listings.47. Make it easy for home sellers to tell their friends about you (and your virtual tours).48. Homeowners can share the virtual tour (before it goes live on MLS); which agents can not do.49. Stats say houses sell for more money and faster if they have a virtual tour. The percent increase helps pay for the virtual tour.50. Virtual tours help you get more than just family and friends’ listings51. Virtual tours help buyers with that second look (after they have visited multiple listings)52. Virtual tours help buyers with friends/family that are helping the buyer make a decision.53. Virtual tours reduce the number of times the buy needs to keep visiting the property for measurements.54. Virtual Tours can increase touch points with prospects; particularly when using other tools to automate.55. Virtual Tours enable the real estate agent to be efficient with his/her time.56. Virtual Tours help eliminate tire-kickers.57. Virtual Tours help pre-qualify buyers for in-person showing.58. Virtual Tours help the real estate get full-commission.59. Virtual Tours help you justify your full-commission.60. Virtual Tours help you also get the house seller as a house buyer; typically at a higher price point.61. Virtual Tours help you get more referrals (from the home seller; from the home buyer and home buyer prospects.62. Virtual Tours are a small portion of the marketing budget for a listing.63. Virtual Tours help an agent not miss out on getting the listing; getting more leads and more referrals.64. Are you winning 100 percent of your listing presentations? (Virtual Tours will help you win more listings!)65. Are your listings as big as you would like? (Average sales price). Virtual Tours will help you get more.66. Getting a higher average sales price is a huge value for real estate agents. Virtual Tour will help get there.67. Did you lose a listing presentation in the last 60 days? Virtual Tours will help you win listings.68. Would you like to have a higher average sales price? Virtual Tours will help you achieve this.69. While the house will sell anyway, not statistically for as much money with a virtual tour.70. While the house will sell anyway, how does that reflect on your brand (versus agents using virtual tours)?71. While the house will sell anyway, you may not get as many referrals from the home seller, had you WOWed them by getting the most offers sooner and for more money.72. While the house will sell anyway, you are missing a key piece of your digital resume.73. While the house will sell anyway, when you use virtual tours, you are making a digital marketing resume that says, “I am an agent that uses the best marketing possible to get the highest price possible.”74. Virtual Tours help you avoid competing on price

Up to 9 percent of MLS listings with a 3D tour sell at a higher price
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WGAN-TV Live at 5: Virtual Tour Super-Heroes at Your Service: How Business Communities Inspire Creativity to Mitigate Crisis with Texas Tech University Marketing PH.D. Candidate Kelley Anderson, M.S.Hi All,If you are a Matterport Service Provider, you are a Super-Hero and it's likely that your virtual tour business has increased as a result of COVID-19, concludes a survey of WGAN Forum Members conducted by Researchers Kelley Anderson, M.S., PH.D. Candidate and Ashley Hass, MBA, PH.D. Student at Texas Tech University.71 percent of WGAN Forum Members saw their virtual tour business increase, according to the research paper. While ALL services - photography, video, drone, 360 imagery, Virtual Tours - increased - virtual tours increased the most. 90 percent of those surveyed anticipate that virtual tours will be more essential following COVID-19 too.On WGAN-TV Live at 5 on Wednesday, 18 November 2020, I will interview Researcher Kelley Anderson, M.S., PH.D. Candidate at Texas Tech University✓ WGAN-TV Live at 5: Virtual Tour Super-Heroes at Your Service: How Business Communities Inspire Creativity to Mitigate Crisis with Texas Tech University Marketing PH.D. Candidate Kelley Anderson, M.S.WGAN Forum Members are Super-Heroes according to the Summary of the research paper titled:✓ Super-Heroes at Your Service: How Business Communities Inspire Creativity to Mitigate Crisis"[WGAN Forum Members took on] a new identity of a ‘super-hero,’ where they assist to bring normalcy and sustain the market while keeping others safe," according to the study's authors that researched the impact of COVID-19:1) How do [virtual tour photographers] react and modify strategies to maintain services during a crisis?2) How [does the We Get Around Network Forum] influence strategic changes?"76% participated in [the WGAN Forum] because of information exchange is beneficial for them and their businesses, concludes the researchers.The researchers methodology also included content analysis of the We Get Around Network Forum: "1001 total posts; 221 discussions from [WGAN Forum was] scrapped (NVivo NCapture January to June 2020)," according to the Summary Report.The 14-page Summary Report - Super-Heroes at Your Service - is available free to WGAN Forum Members. (When you join the WGAN Forum, you automatically receive a link to this Summary. Or, Private Message me - @DanSmigrod - with the Subject Line: Super-Heroes at Your ServiceAmong the quotes from the WGAN Forum included in the 14-page Summary Report:Ambiguity and Role Conflict - I live in a state that has a stay at home order....but.... Real Estate is considered critical...Photos/VR-tours are very important right now, under the circumstances. I’m just not sure if they are legally "essential" since Realtors can, technically, do them without a professional photographer. One of my clients thinks this is the exact time that you NEED professional help. (WGAN Forum post)Creative Community-Driven New Identity Practices - feel like people in the neighborhood look at me wearing a mask and going into the house. They know that I'm a service provider, and they respect that. Some of them even wave at me. ... It's nice. And it's also respecting their community because I don't want to be the guy that brings the virus to their community where they live, where their kids are... (WGAN Member interview)Outcomes of a ‘Super-Hero’ (or Villain?) Identity - ... Before the coronavirus, VR-tours were seen predominantly as a cool gimmick that many companies could live without. But since the virus started getting out of hand, and nation-wide quarantines began, VR-tours have become essential to businesses, which gives us VR-tour makers plenty to be optimistic about. (WGAN Forum post)This virus is beyond any global research and is evolving faster than any testing against it. It is self-weaponizing. The United States is now the largest carrier and sufferer. No money nor business acumen will stop it unless people stop spreading it. Stop scanning. Stay home. Save lives. (WGAN Forum response)And, this from the Study's section titled:Implications● This study helps to answer calls for how [virtual tour photographers] can help others cope with the crisis and support the economy (Pantano et al. 2020).● We find specifically that online business communities [WGAN Forum] can build creativity to manage a crisis and that there is an opportunity for business [virtual tour photographers] innovation to be a positive result emerging from COVID-19.Stakeholder Implications● [virtual tour photographers] engage in [the WGAN Forum] to gain creative inspiration to pursue productivity● Collaborative networks - there is a more significant role beyond information-offering, including prompting creative strategies● Policy makers - play a greater role in protecting our service ‘super-heroes’ as they protect our community and the marketplace---It's sweet to have independent researchers do a deep-dive into WGAN Forum posts and reach out to WGAN Forum Members to speak to at length.In an email to schedule her WGAN-TV Live at 5 appearance, Kelley writes, in part:"... I wanted to let you know that the paper we presented this week was the piece where we used the “data” that came from your amazing Forum. It is de-identified purposely to maintain anonymity for the conference until this is accepted as a publication.""We’re still working to get this published formally in an academic journal, but I wanted to let you know of this progress. It received amazing feedback: This working paper won the best services paper for the conference – an amazing honor and a testament to the importance of your communities’ work! So thank you again for all of your support on this project. I will be adding a proceedings paper to my website in a week or two, but don’t want to do so before sharing some of the managerially important insights with the Forum as we agreed.""Again – I am still excited to share insights of this and any other insights related to this research stream with the community via the WGAN-TV Live at 5. Nonetheless, I would like to share a report summary ahead of this. I’ve attached a report that you can share with the WGAN community. If you have any questions or suggestions related to this report, let me know. This report from the working paper should only be shared with your WGAN Community (and not shared without prior approval from us)."---Best,Dan---Free Text Reminder: Text Me 5 Minutes Before Air!

with MasterMessaging Founder David Kurkjian (www.MasterMessaging.com)
 
WGAN-TV: S.U.C.C.E.S.S. in Selling Matterport 3D Tours and Real Estate PhotographyHi All,Are you selling as many Mattterport 3D Tours as you would like?If not, you need a S.U.C.C.E.S.S. formula and understand how to apply it to selling Matterport 3D Tours.MasterMessaging Founder David Kurkjian, was my guest on WGAN-TV Live at 5 (5 pm EST | GMT -5) on Wednesday, 29 January 2020.The topic:✓ How to Speak the Language of Decision: S.U.C.C.E.S.S. in Selling 3D Tours and Real Estate PhotographyI have attended two of David's seminars: one six years ago that has helped me succeed faster and his S.U.C.C.E.S.S. seminar that I am eager to have David share with you.Among your take-aways will be learning what this mnemonic - S.U.C.C.E.S.S. - spells out and how to use it to help increase Matterport 3D Tour and real estate photography sales.David Kurkjian BioDavid Kurkjian is a 35-year sales veteran with success both as a quota carrying rep and sales leader in companies like Bellsouth and CareerBuilder.An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making.In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value.| MasterMessaging | dkurkjian@mastermessaging.com | Facebook | Twitter | LinkedIn | Blog |

Matterport 101 for a Pro Photographer Considering Buying a Matterport Camera
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Hi All,If you are a professional photographer thinking about adding Matterport 3D Tours to your service offering, you likely have a lot of questions about if and how to get started with Matterport.On WGAN-TV Live at 5 on Tuesday, 20 August 2019 the topic of our show is:✓ Intro 101 to Matterport for Pro PhotographersMy guests will be:✓ Matterport Marketing Manager Amir Frank ✓ Matterport Representative Jonathan Buckley ( @Jwbuckl )I will ask my guests to assume that I am a Pro photographer (photos, video, drone); I just heard about Matterport and I am wondering:1. what's Matterport1. why should I add Matterport to my visual storytelling services?2. (and if they convince me) how I should get started with Matterport; including ...3. should I buy a 360 1-click camera or a Matterport Pro2 3D Camera?4. how will you help me succeed?What questions do you want me to ask? (Or, better yet, join the show and ask your questions.)Best,DanP.S. Just getting started with Matterport?✓ WGAN-TV: Matterport Workshop 3.0 Training - All 5 Episodes with Matterport Marketing Manager Amir Frank✓ WGAN-TV Training Academy✓ WGAN-TV CAPTUR3D Training Week for Matterport Pros | 12-16 August 2019

Pro3 | VRBO/HomeAway | 360º Cameras | SDK | CDN | MSPs | International | Partners
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Hi All,Find out how Matterport plans to scale exponentially - and why that 'matters' to you - from Matterport Chief Marketing Officer Chris Bell on WGAN-TV Live at 5 (5 pm EDT | GMT -5) on Thursday, 11 July 2019.Among my questions for Chris, how Matterport plans to grow exponentially powered by:✓ People, process, technology, vertical and geography expansion✓ Will there be a Pro3 camera?✓ How will Matterport Service Providers benefit from this growth? ✓ What about Matterport Scanning Services?✓ How does international figure into growth?After an hour, it's your turn to ask Chris questions directly.Two Easy Steps to Join the Show Live1. Now: Download the Zoom Cloud Meetings app (Mac, Windows, iOS, Android)2. When the show is live, Click Here (Automatically Launches the Zoom Meetings app and you will be in the WGAN-TV Virtual Green Room. I will bring you on the show when we begin Q&A with the WGAN Community)“The Matterport Cloud is an unrivaled dataset of precision 3D environments that represents an enormous opportunity to scale the company’s data services business exponentially. This will open up new strategic partnerships and investments as we realize the full value of this data for a rapidly expanding set of market opportunities around the globe,” said Matterport CEO RJ Pittman in the Matterport Press Release on 3 December 2018 announcing RJ joining Matterport.I have written about exponential growth coming to Matterport for five years now. (So, I may not be the best at predicting when.)✓ Matterport + Meero + VRBO/HomeAway = Exponential Growth✓ 10 Reasons Matterport will acquire GeoCV✓ Imagine one company ordering 20,000+ Matterport 3D Tours✓ Matterport + All 360º Cameras = Exponential Growth (for all of us)✓ Matterport Exponential Growth powered by It's APIs/SDKs✓ Exponential Growth Coming Soon to Matterport✓ Matterport Cloud to Support Other Cameras?✓ Matterport and Leica partnering in 2018✓ Ashton Kutcher/News Corp/CBRE invest in Matterport✓ Sweet Deal: Matterport Equity for Influence✓ Matterport Syndication: a Blessing or Curse?✓ Matterport Announces Massive Chinese Partner✓ Preparing Matterport for IPO or AcquisitionHow to Watch WGAN-TV Live at 5 (Three Options)1. Use the link: www.WGAN-TV.com (See bottom right for the pop-up player for WGAN-TV Live at 5)2. Watch on our YouTube Channel (Tip: To get a reminder: SUBSCRIBE and Click on the Bell3. We'll record the show and add the episode to our WGAN-TV Podcast in the Apple iTunes Podcasts App and post to this WGAN Forum discussion. (Within a week of broadcast, you will be able to watch this WGAN-TV episode on Roku TV and Amazon Fire TV.)Special thanks to @Jwbuckl for arranging for this interview.Best,Dan

Do the Zillow listings with Zillow 3D Home get a Marketing Boost? Possibility of other platforms? Other 360º Cameras?
 
How to Make Money with Zillow 3D Home with Zillow Sr. Director, Product Development, 3D & Computer Vision Josh Weisberg and Zillow Senior Development Manager, Mitch DawsonHi All,How do you make money with Zillow 3D Home?Zillow Sr. Director, Product Development, 3D & Computer Vision Josh Weisberg will be my guest on WGAN-TV Live at 5 (5 pm EDT - GMT -5) on Thursday, 9 May 2019.In addition to covering How do real estate photographers make money with Zillow 3D Home, during this show, we'll cover:✓ the gear✓ how to shoot✓ how to do post production✓ Does Zillow treat listings differently that have a Zillow 3D Home tour associated with it?✓ Zillow research about why real estate agents outsource shooting these✓ the benefits to the homeowner (real estate photographers wants to understand this)✓ the benefits of Zillow 3D Home to agents and brokers (photographers want to understand this)✓ the benefits to real estate photographers ✓ Zillow’s big picture vision for Zillow 3D Home (Including why this will grow business for Pros)✓ a demo of shooting with a 360º 1-click camera✓ a demo of back-end workflow✓ Why Zillow 3D Home is called Zillow 3D Home and not Zillow 360º Tour? (What’s 3D about it?)You (all) are invited to join the show to discuss and ask Josh your questions directly.Best,Dan