WGAN-TV Podcast

Analysis

Episodes

Thursday Sep 01, 2022

Commentary and Analysis by Dan Smigrod Founder and Managing Editor We Get Around Network Forum WGAN-TV Live at 5 WGAN-TV Training U (in Matterport) Matterport hit a grand slam home run with the design, build, distribution and pricing of the Matterport Pro3 Camera for Matterporters around the globe. The Matterport Pro3 Camera solves 10 problems and enables at least five new use cases for Matterport Service Providers (MSPs).  While the Leica BLK360 image laser scanner paired with the Matterport Capture app solves most of the following challenges with its LiDAR scanning tech for capturing spatial data (versus the Matterport Pro2 3D Camera’s structured light tech), the BLK360 $20,400 starting price – versus the Pro3 $5,995 starting price – is simply too high (and capturing spatial data too slow) to scale a global network of Matterporters with the necessary image laser scanner required for scanning much of the built world.  Until the Pro3 announcement on August 30, 2022, that was a big-big-big problem for Matterport. Given Matterport’s ambitious plans for its Matterport Capture Services On-Demand program - now in 150 plus cities among seven countries – and the challenges of the Pro2 and BLK360, my only surprise about the Pro3 is that it took Matterport so long to introduce it. For more on this topic, please see my post in the We Get Around Network Forum in January 2022: Why Matterport will Build and Sell a Leica BLK360 Clone for Less Than $7,500. Unlike Leica that likely needs to make a profit on each BLK360 LiDAR scanner sold, I could imagine that Matterport is uniquely positioned with the Pro3 to sell at or near cost because Matterport has additional fly-wheel revenue stream opportunities from scanning spaces, including: [We Get Around Network Forum Founder and Managing Editor Dan Smigrod's Commentary and Analysis continues in the We Get Around Network Forum (www.WGANForum.com).

Thursday Jul 21, 2022

1. Are you seeking robust data analytics for Matterport digital twins and Mattertags?2. Are you seeking insights that allow you to understand your customers better?3. Do you want to be able to better understand how visitors to Matterport tours interact with your models?4. Wondering what the demographics are of your Matterport tour visitors?5. Wondering how to schedule and share reports with stakeholders easily and efficiently?My guest on WGAN-TV Live at 5 on Thursday, 21 July 2022 is Matterport Partner Mattertaffic CTO and Founder Diego Orofino (@mattertraffic).Diego will demo and discuss all this and more on:✓ WGAN-TV Live at 5 | Intro to Mattertraffic for Real-Time, In-Depth Matterport Stats(Diego is also runs a long-time New York City-based Matterport Service Provider business: RealVirtualZone)Diego will do a deep-dive demo of Mattertraffic that includes:1. Mattertraffic Real-Time Traffic (Matterport digital twin and Matterport Mattertags)2. Mattertraffic Granular Location Insights3. Mattertraffic Audience Demographics4. Mattertraffic Schedule Reports (automated delivery)5. Mattertraffic Shared Reports6. Mattertraffic Navigation Heatmaps (coming soon)7. Mattertraffic Matterport Mattertag statistics8. Mattertraffic implementation workflow9. Mattertraffic pricing10. What problems does Mattertraffic solve?11. What are the best use-cases for Mattertraffic?12. Why did you create Mattertraffic?13. Specific Mattertraffic implementation shopping/e-commerce conversion tracking examples?(such as Whirlpool example | Matterport Digital Twin | Adweek)14. Syncing15. Custom Links (sub-set of tour)16. Uses Cases: Retail | Real Estate | Hospitality/Travel (such as Museums)

Thursday Mar 24, 2022

The sweet spot for Matterport is spatial data for enterprise at scale. Then, if you add Matterport's recent acquisition of Enview, which is a company that teases out those analytics of three-dimensional models at scale, once Enview puts the tools and solutions in place for Matterport, that is the single greatest use case for Matterport.  The sweet spot is spatial data at scale for enterprise.  Let me see if I can give you an example. If you're a facilities manager and you have 150 different commercial office spaces across the United States, for that matter, across the world, and you're tasked with, "hey, what if we put in this light bulb versus this light bulb in all those three by six boxes that have the fluorescent lights, how much money would that cost?  How much money would that save? What would be the energy efficiency?" Whatever questions that get queried.  Well, the old-school way of doing that is, you'd send an email to the 150 different counterparts at each one of those buildings and say, "hey, Jim John, those fixtures in the ceiling that are three by six, that each have four fluorescent light bulbs, how many do we have in that 100,000 square foot location?" They say, "well, I don't know. Let me go walk all these floors and count these fixtures, and I'll get back to you." That is a Herculean manual task done old-school.  Now imagine, you have a Matterport spatial data, digital twin, of all those 150 buildings, and you have this powered by Enview solution, and you're able to say, "okay, here's the object I'm looking for with AI. Go find all those three by six light boxes in 150 buildings, tell me how many boxes do I have by building and total?" That should be a 10 minute exercise that would otherwise take weeks and tons of people time, and totally inefficient.  Now, let's go count fire extinguishers and let's go count windows because we have this inefficient glass. If we go put this other type of glass in, we'll be able to save energy by 50 percent. But, we need to know how many windows that we're talking about in 150 buildings.  Go count the windows. That's an example of Matterport in the best, highest use case, where it can add the most value to enterprise, and charge the most money. That's all about software, that's all about recurring revenue. Has nothing to do with what device that I use to capture the data?  We didn't talk about it. But if you were to ask me, I would say, "in the long run, Matterport should be out of the camera business." They shouldn't be making any devices. They should be out of Capture Services (On Demand). They shouldn't be running a labor-intensive business.  They should just be the essence of what is the best, highest use case for Matterport, and that's spatial data meets enterprise at scale. Everything I look at, I tend to evaluate in terms of quadrants. I think about it in terms of my career over time. Did I like working for that company?  Did I like who I worked for? That was in Quadrant four. I was happy, and the company was happy. Quadrant 1 in the lower case was, I was unhappy and the company was unhappy. That's metaphorically what we're talking about. Let's get in the right box.  If you take all the different use cases for Matterport, if you were telling me about residential real estate, obviously, Matterport doesn't really add a lot of value in terms of spatial data and it takes a long time to capture, and all these things.  I'll put it in that lower box where it doesn't add a huge amount of value versus competitors. Matterport probably can't charge as much for it. By the way, they can't sell a lot of add-ons over time for it. Now, this top quadrant box, which I would describe as what is the highest use case for Matterport?  Things that involve spatial data that matter for enterprise. That's a sweet box up in this top right corner. That provides a ton of value to enterprise, and that is something that Matterport can charge a lot of money over time as recurring revenue.  -- Continues in the We Get Around Network Forum (www.WGANForum.com)

Monday Feb 21, 2022

Commentary and Analysis byDan SmigrodFounder and Managing EditorWe Get Around Network Forum and WGAN-TV Live at 5Monday, 21 February 2022My manicurist, Brenda, told me Friday (18 February 2022) that she is thinking about buying Matterport, Inc. (NASDAQ: MTTR) stock, after a friend told her about how Matterport had been trading as high as $37.60 per share after going public via a SPAC deal at $10 per share and Matterport was now trading at $6.83 per share; near its low of $6.20 per share.“I’ll invest $500. It will be fun,” Brenda told me with a smile.(Brenda initially said the company was Matterhorn and didn’t mention the specific dollar amounts or SPAC, but that was the gist of what her friend told her.)I could imagine that Ola Rollén, President and CEO of Stockholm, Sweden-based Hexagon AB is thinking nearly the same thing: buy Matterport now for a few billion dollars while Matterport is trading at its surprising “blue-light special” pricing.While Matterport begins every media release with “Matterport, Inc., the leading spatial data company driving the digital transformation of the built world,…” that statement is likely a much-much-much better description of the much-much-much bigger Hexagon.“Our Vision: A future where data is fully and autonomously leveraged so that business, industry and humanity sustainably thrive,” writes Hexagon on its website. “Our Mission: Putting data to work to enable autonomous, connected ecosystems that boost efficiency, productively and quality for our customers.”Aside from the lofty words, what do the two companies have in common? --- Continued in the We Get Around Network Forum (www.WGANForumn.com) here: https://forum.we-get-around.com/topic/16479/page/1/will-matterport-be-acquired-by-hexagon/

Monday Jan 31, 2022

WGAN-TV Podcast #132: Matterport Timeline: 2014-2022 | Milestones, Insight and CommentaryHi All,Are you wondering about the history of Matterport since the "early days" through the lens of a Matterport Service Provider?On WGAN-TV Podcast #132 - that first aired live Thursday, 27 January 2022 at 5 pm EST - my guest Hopscotch Interactive Founder Emily Olman (@Hopscotch) discusses the following:✓ WGAN-TV Podcast | Matterport Timeline: 2014-2022 | Milestones, Insight and CommentaryIn the video (above), you can get a taste of the milestones. I will ask Emily for more insight and commentary about the "history" of Matterport from the perspective of a Matterport Service Provider.Best,Dan

Friday Jan 14, 2022

Hi All,[Transcript below ...]Are you experiencing a race-to-the-bottom in pricing in your market?Make potential virtual tour competitors irrelevant with mashups (example above).If a potential client says - "I want a virtual tour like that!" - it's likely that few virtual tour photographers would know how to do this mash-up (or lack the gear and software) that uses:1. ThreeSixty Tours for aerial hero image with 3D and 360 location pins2. Matterport - Look for 3D location pins3. Leica BLK360 - Outdoor scanning of a golf course4. Labpano Pilot Era - for individual 360 photo spheresThe creator of the virtual tour above is: Brisbane, Australia-based Wingman Media Brisbane (@Wingman) Owner Mike Lysov.Mike will be my guest on WGAN-TV Live at 5 on Thursday, 13 January 2022:✓ WGAN-TV: How to Make Potential Virtual Tour Competition Irrelevant with MashupsDemo and discussion will include:1. Demo This Tour - including pointing out which gear and software was used to create each feature2. Behind-the-Scenes Tour - show the how - backend - of ThreeSixty.Tours hosting platform for this tour3. Discuss how this virtual tour helps make potential virtual tour competitors irrelevant with mashupsWith so many 3rd party tools and solutions for virtual tour photographers, it's likely that you can mash-up services – and gear - to create an offering that makes your potential competitors irrelevant.Special Offer for We Get Around Network Standard Members✓ Free use of ThreeSixty Tours (Whitelabel Pro 5 Domain Subscription) as long as you are a Standard Member (Saves $19.99 monthly) | Highlights of WGAN Standard Membership Benefits | Join WGAN Standard MemberQuestions I should ask Mike on this episode of WGAN-TV Live at 5?WGAN Forum Related Discussions✓ How to Make Money with ThreeSixty Tours; Making Your Competition Irrelevant✓ WGAN-TV Live at 5: How to Make Your Matterport Competition Irrelevant✓ Blue Ocean: Make the Competition Irrelevant✓ Transcript: WGAN-TV Intro to 3DVista Virtual Tour Pro Software for MSPsHappy New Year,DanP.S. The top-of-the-line ThreeSixty Tours Whitelabel Pro Domain 5 Plan includes:✓ Responsive viewer embed✓ Social Sharing with Facebook, Twitter and Google+✓ Unlimited Panoramas✓ Unlimited Tours✓ Panorama Branding✓ Tour Branding✓ MLS friendly (no branding option)✓ Option to override branding settings on a per-panorama and per-tour basis✓ CSV Data Import/Export✓ 5 Custom Domain Names (White Label)✓ Seamless integration with WP3D Models Wordpress Plugin (Model Base: ThreeSixty Tours) Transcript https://forum.we-get-around.com/topic/16228/page/1/transcript-make-potential-virtual-tour-competition-irrelevant-with-mashups/

Monday May 03, 2021

Hi All,What's the Future for 3D Tour technology for Real Estate Photographers?Watch (above) WGAN-TV: Imagining the Future for 3D Tour Technology for Real Estate Photographers on Wednesday, April 28, 2021 with Dr. Kelley Cours Anderson (@kcoursa), Researcher at Texas Tech University (and incoming Assistant Professor of Marketing at College of Charleston effective 14 May 2021).WGAN-TV Live at 5 Show Includes► Imagination is a driving force in market development, growth, and market futures.► Methodology: Qualitative, Socio-historical analysis. Including a historical review of Silicon Valley, starting from the early 1900’s and a historical review of over 8 years in the development of a 3D/VR-tour technology.► The Silicon Valley’s technoculture provides guidance for market futures, such as 3D tour tech, but also constrains the future market.► While developers use their imagination to launch this market, the photography customer (including those first experiencing as an end-consumer) are pivotal in expanding this media into multiple markets beyond developers’ expectations.Possible Futures:➨ Positive: wider legitimacy, targeted marketing, convenience➨ Negative: (tensions) – photographer customers’ creative rights and end-consumers’ privacy rights► Ethical growth and potential legitimacy is possible through external imagination.What is the future for 3D Tour Technology for Real Estate Photographers?Find out on this WGAN-TV Live at 5 show.Plus, we discuss:✓ why the data captured matters (and why it may be more valuable than the 3D tour)✓ does innovation come from "Silicon Valley" or photographers or elsewhere (and why)✓ the tension/constraint of who owns the 3D tour✓ verticals such as museums, insurance and mortgage documentation✓ tips for 3D Tour photographers such as diversify your portfolio (and why)It's fun to hear about the future given that many of us are focused on today, tomorrow or next week.By the way, Dr. Kelley Cours Anderson was previously my guest on WGAN-TV Live at 5:✓ Transcript: WGAN-TV Virtual Tour Super-Heroes at Your ServiceGot a follow-up question for Dr. Kelley Cours Anderson (@kcoursa)? Post it here.And, thanks to @kcoursa for participating in another WGAN-TV Live at 5 show.Best,DanP.S. It's likely that you are familiar with Dr. Kelley Cours Anderson. Her research is often quoted by Matterport regarding homes with virtual tours sell faster and at a higher price.✓ Matterport Blog (February 25, 2020) With 3D Tours, properties sell up to 31% faster and at a higher priceListings with a Matterport 3D tour statistic examples include:- Sold 20% faster (less days on market)- For 4.8% more (higher sale price)

Thursday Jul 11, 2019

Pro3 | VRBO/HomeAway | 360º Cameras | SDK | CDN | MSPs | International | Partners -- Hi All,Find out how Matterport plans to scale exponentially - and why that 'matters' to you - from Matterport Chief Marketing Officer Chris Bell on WGAN-TV Live at 5 (5 pm EDT | GMT -5) on Thursday, 11 July 2019.Among my questions for Chris, how Matterport plans to grow exponentially powered by:✓ People, process, technology, vertical and geography expansion✓ Will there be a Pro3 camera?✓ How will Matterport Service Providers benefit from this growth? ✓ What about Matterport Scanning Services?✓ How does international figure into growth?After an hour, it's your turn to ask Chris questions directly.Two Easy Steps to Join the Show Live1. Now: Download the Zoom Cloud Meetings app (Mac, Windows, iOS, Android)2. When the show is live, Click Here (Automatically Launches the Zoom Meetings app and you will be in the WGAN-TV Virtual Green Room. I will bring you on the show when we begin Q&A with the WGAN Community)“The Matterport Cloud is an unrivaled dataset of precision 3D environments that represents an enormous opportunity to scale the company’s data services business exponentially. This will open up new strategic partnerships and investments as we realize the full value of this data for a rapidly expanding set of market opportunities around the globe,” said Matterport CEO RJ Pittman in the Matterport Press Release on 3 December 2018 announcing RJ joining Matterport.I have written about exponential growth coming to Matterport for five years now. (So, I may not be the best at predicting when.)✓ Matterport + Meero + VRBO/HomeAway = Exponential Growth✓ 10 Reasons Matterport will acquire GeoCV✓ Imagine one company ordering 20,000+ Matterport 3D Tours✓ Matterport + All 360º Cameras = Exponential Growth (for all of us)✓ Matterport Exponential Growth powered by It's APIs/SDKs✓ Exponential Growth Coming Soon to Matterport✓ Matterport Cloud to Support Other Cameras?✓ Matterport and Leica partnering in 2018✓ Ashton Kutcher/News Corp/CBRE invest in Matterport✓ Sweet Deal: Matterport Equity for Influence✓ Matterport Syndication: a Blessing or Curse?✓ Matterport Announces Massive Chinese Partner✓ Preparing Matterport for IPO or AcquisitionHow to Watch WGAN-TV Live at 5 (Three Options)1. Use the link: www.WGAN-TV.com (See bottom right for the pop-up player for WGAN-TV Live at 5)2. Watch on our YouTube Channel (Tip: To get a reminder: SUBSCRIBE and Click on the Bell3. We'll record the show and add the episode to our WGAN-TV Podcast in the Apple iTunes Podcasts App and post to this WGAN Forum discussion. (Within a week of broadcast, you will be able to watch this WGAN-TV episode on Roku TV and Amazon Fire TV.)Special thanks to @Jwbuckl for arranging for this interview.Best,Dan

Friday Mar 22, 2019

Which 3D or 360º Tour Platform is right for you? Kevin helps you decide. ---   Hi All,Imagine shooting the same multi-million mansion with:✓ Matterport 3D Tour✓ GeoCV 3D Tour (including 3D aerial)✓ Nodalview (360º Tour)✓ Zillow 3D Home (360º Tour)✓ Cupix 3D TourGreater Los Angeles Matterport Service Provider Home3D.us (@Home3D) Kevin Dole imagined that. And, except for substituting one house for one of the shoots, that's exactly what Kevin Dole is in the midst of completing.Kevin will be my guest on WGAN-TV Live at 5 (5 pm ET | GMT -4) on Thursday, 21 March 2019 to talk about his experience with five platforms.Among the questions I will ask Kevin ...1. What was the learning curve for shooting?2. What was the learning curve for post production?3. What was the shooting experience like with each platform?4. What was the post production experience like with each platform?5. Show us each tour that you shot. Which do you like best and why?6. What did you like/dislike about shooting each platform?7. What did you like/dislike about post production for reach platform?8. Can you tell us about the GeoCV aerial 3D shooting and post production experience?9. What else would you like to share about your experience shooting/publishing with five platforms?Kevin will be starting new topics in the WGAN Forum around many of these questions. I could imagine that each topic will be a single subject such as:1. each camera/platform2. comparing learning curve3. comparing shooting experience4. comparing post production experience5. comparing 3D/360º Tours6. overall conclusions and recommendationsThis is an amazing labor of love for Kevin to shoot and publish with five different platforms. And, I am SO thankful that Kevin is sharing this amazing experience with the WGAN Forum Community.This WGAN-TV show will likely be tremendously helpful if you are thinking about:✓ which camera/platform to get✓ adding a camera/platform✓ switching a camera/platform✓ what this other platforms are likeWhat questions would you like to ask? Please join us on the show and ask your questions live.By the way, this project was made possible (in part) by the WGAN 360º Camera Loaner Program.You can borrow a camera - free* - if you are a WGAN Basic, Standard or Premium Member. WGAN 360º Camera Loaner Program Order Form (Private Message me for the password.)Not yet a WGAN Basic, Standard or Premium Member? Compare WGAN Membership Plans | WGAN Membership Benefits | www.JoinStandard.comBest,Dan*Except for return shipping with insurance for the value of the camera

Wednesday Sep 12, 2018

How do you charge TV stations and Newspapers for Matterport 3D Tours? Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE ....5 pm ET (GMT -4) today, Monday, 23 October 2017 - Pricing Strategies for Local TV and Local Newspapers and Non-ProfitsAnyone can view this WGAN-TV Pricing program live.The recording will be viewable free for WGAN Basic, Standard and Premium Members (see All Access Pass in the WGAN Welcome Onboard Letter)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Sunday Sep 02, 2018

Matterport Pricing for News Media is Different than Real Estate. Find out how. -- Hi All,Here is the recording of today's (Monday, 23 October 2017) WGAN-TV Live at 5 program about Pricing Strategies for TV Stations, Newspapers and Non-Profits for Matterport Service Providers.WGAN Basic, Standard and Premium Members receive an All Access Pass to the We Get Around Matterport Training Academy Videos, including this one.Not yet a Member? Around 40 Membership Benefits, including the All Access Pass. Compare Plans | www.JoinStandard.comAlready a Basic, Standard or Premium Member? See the Welcome Onboard Letter for your free All Access Pass.Best,Dan

Thursday Aug 09, 2018

Why barter? When to bater? Why hotels and restaurants? What rate? Tax on barter? Case Study? Bartering Matterport for Hotels, Restaurants and MoreHi All,The following WGAN-TV Live at 5 Pricing program airs LIVE and will be recorded ....5 pm ET (GMT -4) Wednesday, 11 October 2017 - Bartering Matterport for Hotels, Restaurants and MoreTopics1. Why barter?2. When to barter?3. What to barter for. We'll cover at least hotels, restaurants and fitness clubs4. What rate (rate card) to use to calculate barter?5. Why get your family involved in barter?6. Bartering directly7. Bartering via a Barter company8. Case Study: How I bartered for 7 nights in the $3,500 per night Penthouses of this hotel (and some additional room nights)9. What percentage of your income should you barter?10. How We Get Around handles tax on barter income (I am not a lawyer or accountant. I do not give legal or tax advice.What else would you like to cover about bartering?Anyone can view the WGAN-TV Pricing programs [b]live[/b]: live!The recording will be viewable free for WGAN Basic, Standard and Premium Members (see All Access Pass in the WGAN Welcome Onboard Letter)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Thursday Aug 09, 2018

Optional Extras. Bundles. Why Name Bundles. Bulk Pricing. Discussion of Free. --- Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE and will be recorded ....5 pm ET (GMT -4) Thursday, 12 October 2017 - Matterport Service Providers: Bundle Versus Optional ExtrasTopics1. Optional Extras (high perceived value / high margin)2. Optional Extras (more examples)3. Bundles (Packages) Examples4. View other Matterport Service Provider Bundles (Packages)5. Advantages of Bundles6. Discussion of Free [Matterport] Space with Bundle (Package)7. Naming your Packages8. Bulk Pricing (What's that? And, why?)9. Advantages of bundles (packages) over ala carte 10. Advantages of ala carte over bundles (packages)11. Blue Ocean Strategy: making your competition irrelevant (a taste) Anyone can view this Pricing program live Thursday, 12 October 2017 at 5 pm ET (GMT -4)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Thursday Aug 09, 2018

Heated discussion from WGAN Forum Members about Matterport charging for MatterPak -- Hi All,Matterport announced MatterPak Bundle for $49 (please see above). There has already been some heated commentary on this topic in the We Get Around Network Forum (tagged: MatterPak) What are your thoughts about the services offered in the MatterPak Bundle and pricing? And, how does this news affect you?On WGAN-TV Live at 5 (5 pm EST | GMT -5) Thursday, 11 January 2018 ...WGAN-TV MatterPak Bundle Roundtable (With You)Want to join-in? Please Private Message (PM) me for the Join the MatterPak Bundle Roundtable Sign-Up Link (free for WGAN Forum Members).Hi Matterport,You're welcome to join the WGAN-TV MatterPak Bundle Roundtable too. Please Private Message me as well.Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

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