WGAN-TV Podcast

Dan Smigrod

Episodes

Thursday Sep 08, 2022

What can you do to help Ukraine?Find out on WGAN-TV Live at 5 on Thursday, 8 September 2022:✓ WGAN-TV | Ukrainian Congress Committee of America Georgia Branch Initiatives to Help UkraineMy guest will be Ukrainian Congress Committee of America Georgia Branch Board Member and President Nataliia Onyskiv.Among my questions: What can we do to help Ukraine? (where ever you are!)(If you follow me on Facebook, you likely have noticed that I am a volunteer photographer for Ukrainian events in the greater Atlanta area and I create/like/share many social media posts about Ukrainian: particularly related to Ukrainian events in Atlanta.)Examples of My Volunteer Photos/Video Shoots1. UCCA-GA-Everything will be Ukraine Concert2. UCCA-Georgia Branch at Decatur Arts Festival3. Atlanta | War is Not Over Rally4. Ukraine | An American and Ukrainian Patriotic Program5. Stand With Ukraine-The International Night Market Atlanta in Roswell, GeorgiaI also shoot 360 virtual tours - and 360 video - to help amplify the Ukrainian story:✓ Everything will be Ukraine Concert✓ Stand With Ukraine Rally in Atlanta on Saturday, 5 March 2022(You do not need to be Ukrainian to help amplify the story in your market.)

Thursday Sep 01, 2022

Commentary and Analysis by Dan Smigrod Founder and Managing Editor We Get Around Network Forum WGAN-TV Live at 5 WGAN-TV Training U (in Matterport) Matterport hit a grand slam home run with the design, build, distribution and pricing of the Matterport Pro3 Camera for Matterporters around the globe. The Matterport Pro3 Camera solves 10 problems and enables at least five new use cases for Matterport Service Providers (MSPs).  While the Leica BLK360 image laser scanner paired with the Matterport Capture app solves most of the following challenges with its LiDAR scanning tech for capturing spatial data (versus the Matterport Pro2 3D Camera’s structured light tech), the BLK360 $20,400 starting price – versus the Pro3 $5,995 starting price – is simply too high (and capturing spatial data too slow) to scale a global network of Matterporters with the necessary image laser scanner required for scanning much of the built world.  Until the Pro3 announcement on August 30, 2022, that was a big-big-big problem for Matterport. Given Matterport’s ambitious plans for its Matterport Capture Services On-Demand program - now in 150 plus cities among seven countries – and the challenges of the Pro2 and BLK360, my only surprise about the Pro3 is that it took Matterport so long to introduce it. For more on this topic, please see my post in the We Get Around Network Forum in January 2022: Why Matterport will Build and Sell a Leica BLK360 Clone for Less Than $7,500. Unlike Leica that likely needs to make a profit on each BLK360 LiDAR scanner sold, I could imagine that Matterport is uniquely positioned with the Pro3 to sell at or near cost because Matterport has additional fly-wheel revenue stream opportunities from scanning spaces, including: [We Get Around Network Forum Founder and Managing Editor Dan Smigrod's Commentary and Analysis continues in the We Get Around Network Forum (www.WGANForum.com).

Wednesday Jul 13, 2022

Commentary and Analysis byDan SmigrodFounder and Managing EditorWe Get Around Network ForumWGAN-TV Live at 5WGAN-TV Training U (in Matterport)The Matterport acquisition of VHT Studios announced Thursday (7 July 2022), will have many in the We Get Around Network Forum community scratching their heads wondering what to make of this news.While there are at least two reasons that the Matterport acquisition of VHT Studios is a big, bold and brilliant move by Matterport (in the short term), unfortunately, there are nine reasons that this is a (very) bad strategy (in the long term).I could imagine that there are two reasons that Matterport decided to buy one of the largest residential real estate photography agencies in the United States:1. VHT Studios will not offer any of the 170+ other 3D/360 virtual tour platforms and software that compete with Matterport2. Matterport Capture Services On Demand to add all VHT Studios servicesWhile most Wall Street financial analysts that cover Matterport will likely reward Matterport for these two short-term sales growth strategies, in the long-term, investors will cringe for the following reasons:1. Matterport’s Sweet Spot is Spatial Data for Enterprise at Scale – The sweet spot for Matterport is spatial data for enterprise at scale. This is the single greatest use case for Matterport. The acquisition of VHT Studios by Matterport is off strategy.2. Matterport Continues to Compete with Its Real Estate Photographer Customers – When Matterport announced its plans for Matterport Capture Services On Demand, I wrote a 6-part series in the We Get Around Network Forum about why this was a bad idea (Parts: 1, 2, 3, 4, 5, and 6).I went into great detail about how and why Matterport Capture Services On Demand competes with its Matterport Service Providers (which is a significant marketing channel for Matterport).By offering Matterport exclusively via VHT Studios – and adding VHT Studio services to Matterport Capture Services On Demand, Matterport is competing with real estate photographers – customers of its Matterport Pro2 3D Camera and Matterport Cloud subscriptions.While Matterport will likely spin the story as more demand for real estate photographers to add Matterport, the reality is that VHT Studios and Matterport Capture Services On Demand will be low paying opportunities for real estate photographers that offer Matterport. --- Continues in the We Get Around Network Forum (www.WGANForum.com).

Friday Apr 15, 2022

1. Are you a real estate photographer thinking about buying a Matterport Axis?2. Are you a real estate agent thinking about buying a Matterport Axis?3. Are you a Matterport Pro2 3D Camera user thinking about buying a Matterport Axis?4. Wondering how the Matterport Axis compares to a Matterport Pro2 3D Camera, Ricoh Theta Z1, X and SC2?5. As a Matterport Service Provider, how can you position the Matterport Axis to your clients who ask your advice about the product?Then watch WGAN-TV Live at 5 - 5 pm ET - on Thursday, April 14 2022:✓ Matterport Axis Motorized Mount Smartphone Rotator: 1st ImpressionsMy guests will be two WGAN Forum Members that often post reviews in the WGAN Forum:Jeff Nitschke (@lilnitsch)OwnerCaptureNWNorth Idaho and Eastern Washington Statewww.CAPTUREnw.com[Jeff was previously my guest on WGAN-TV: A MSP Customer Journey: Jeff Nitschke with CaptureNW]and ...Dave Avilla (@Dataventurer)Real Estate Photographer andColdwell Banker Realty AgentGilroy, Californiawww.CBnorCAL.com | CalDRE # 01075392[Dave was previously my guest on WGAN-TV: 31 Statistics to Help Sell Virtual Tours to RE Agents]Dave plans to shoot the same property with the Matterport Axis and Ricoh Theta SC2.Jeff plans to shoot the following home with the Matterport Axis that he previously shot with:1. Matterport Pro2 3D Camera2. Ricoh Theta Z12. Ricoh Theta X3. Ricoh Theta SC2

Thursday Mar 24, 2022

The sweet spot for Matterport is spatial data for enterprise at scale. Then, if you add Matterport's recent acquisition of Enview, which is a company that teases out those analytics of three-dimensional models at scale, once Enview puts the tools and solutions in place for Matterport, that is the single greatest use case for Matterport.  The sweet spot is spatial data at scale for enterprise.  Let me see if I can give you an example. If you're a facilities manager and you have 150 different commercial office spaces across the United States, for that matter, across the world, and you're tasked with, "hey, what if we put in this light bulb versus this light bulb in all those three by six boxes that have the fluorescent lights, how much money would that cost?  How much money would that save? What would be the energy efficiency?" Whatever questions that get queried.  Well, the old-school way of doing that is, you'd send an email to the 150 different counterparts at each one of those buildings and say, "hey, Jim John, those fixtures in the ceiling that are three by six, that each have four fluorescent light bulbs, how many do we have in that 100,000 square foot location?" They say, "well, I don't know. Let me go walk all these floors and count these fixtures, and I'll get back to you." That is a Herculean manual task done old-school.  Now imagine, you have a Matterport spatial data, digital twin, of all those 150 buildings, and you have this powered by Enview solution, and you're able to say, "okay, here's the object I'm looking for with AI. Go find all those three by six light boxes in 150 buildings, tell me how many boxes do I have by building and total?" That should be a 10 minute exercise that would otherwise take weeks and tons of people time, and totally inefficient.  Now, let's go count fire extinguishers and let's go count windows because we have this inefficient glass. If we go put this other type of glass in, we'll be able to save energy by 50 percent. But, we need to know how many windows that we're talking about in 150 buildings.  Go count the windows. That's an example of Matterport in the best, highest use case, where it can add the most value to enterprise, and charge the most money. That's all about software, that's all about recurring revenue. Has nothing to do with what device that I use to capture the data?  We didn't talk about it. But if you were to ask me, I would say, "in the long run, Matterport should be out of the camera business." They shouldn't be making any devices. They should be out of Capture Services (On Demand). They shouldn't be running a labor-intensive business.  They should just be the essence of what is the best, highest use case for Matterport, and that's spatial data meets enterprise at scale. Everything I look at, I tend to evaluate in terms of quadrants. I think about it in terms of my career over time. Did I like working for that company?  Did I like who I worked for? That was in Quadrant four. I was happy, and the company was happy. Quadrant 1 in the lower case was, I was unhappy and the company was unhappy. That's metaphorically what we're talking about. Let's get in the right box.  If you take all the different use cases for Matterport, if you were telling me about residential real estate, obviously, Matterport doesn't really add a lot of value in terms of spatial data and it takes a long time to capture, and all these things.  I'll put it in that lower box where it doesn't add a huge amount of value versus competitors. Matterport probably can't charge as much for it. By the way, they can't sell a lot of add-ons over time for it. Now, this top quadrant box, which I would describe as what is the highest use case for Matterport?  Things that involve spatial data that matter for enterprise. That's a sweet box up in this top right corner. That provides a ton of value to enterprise, and that is something that Matterport can charge a lot of money over time as recurring revenue.  -- Continues in the We Get Around Network Forum (www.WGANForum.com)

Monday Mar 07, 2022

If you are thinking about buying a Matterport Pro2 3D Camera -- and start a Matterport Service Provider business -- you should watch this video (above), if you:1. are not a real estate photographer2. are not a real estate agent3. do not have an existing service business where Matterport digital twins would be an Add On to your existing business.Questions?Best,DanTranscript (Video above)[The voice of the WGAN Forum Member has been changed and edited for clarity and brevity.][00:00:03]Dan Smigrod: Thanks for reaching out, Thanks for joining the We Get Around Network Forum. How did you hear about us?[00:00:09]WGAN Forum Member: Well, I just did some preliminary research and I just saw you everywhere. Anywhere I went talking about Matterport or 3D scanning your name on We Get Around Network just kept popping up and I was like, "You know what, I think this is the guy I need to talk to."[00:00:28]Dan Smigrod: Well, I looked at your LinkedIn profile, it didn't jump out at me that you are going to start a business. Why don't you tell me about what you're planning to do and then how I can help you.[00:00:39]WGAN Forum Member: Basically, I caught wind of the whole Matterport thing recently. I'm a retail merchandiser by trade, andlike we started offering the Matterport services to retail clients and I was actually out... standing with the camera: literally, physically doing it.I thought it was the coolest thing, but my mind started turning like there's so many different uses for this. I can see eventually all this talk about a 3D and the whole virtual VR thing is where things are going, coming out of that 2D space into the 3D space. --- Transcript continues in the We Get Around Network Forum (www.WGANForum.com): https://forum.we-get-around.com/topic/16543/page/1/dan-should-i-buy-a-matterport-pro2-3d-camera-and-start-a-service-business/

Monday Feb 21, 2022

Commentary and Analysis byDan SmigrodFounder and Managing EditorWe Get Around Network Forum and WGAN-TV Live at 5Monday, 21 February 2022My manicurist, Brenda, told me Friday (18 February 2022) that she is thinking about buying Matterport, Inc. (NASDAQ: MTTR) stock, after a friend told her about how Matterport had been trading as high as $37.60 per share after going public via a SPAC deal at $10 per share and Matterport was now trading at $6.83 per share; near its low of $6.20 per share.“I’ll invest $500. It will be fun,” Brenda told me with a smile.(Brenda initially said the company was Matterhorn and didn’t mention the specific dollar amounts or SPAC, but that was the gist of what her friend told her.)I could imagine that Ola Rollén, President and CEO of Stockholm, Sweden-based Hexagon AB is thinking nearly the same thing: buy Matterport now for a few billion dollars while Matterport is trading at its surprising “blue-light special” pricing.While Matterport begins every media release with “Matterport, Inc., the leading spatial data company driving the digital transformation of the built world,…” that statement is likely a much-much-much better description of the much-much-much bigger Hexagon.“Our Vision: A future where data is fully and autonomously leveraged so that business, industry and humanity sustainably thrive,” writes Hexagon on its website. “Our Mission: Putting data to work to enable autonomous, connected ecosystems that boost efficiency, productively and quality for our customers.”Aside from the lofty words, what do the two companies have in common? --- Continued in the We Get Around Network Forum (www.WGANForumn.com) here: https://forum.we-get-around.com/topic/16479/page/1/will-matterport-be-acquired-by-hexagon/

Monday Jan 31, 2022

WGAN-TV Podcast #132: Matterport Timeline: 2014-2022 | Milestones, Insight and CommentaryHi All,Are you wondering about the history of Matterport since the "early days" through the lens of a Matterport Service Provider?On WGAN-TV Podcast #132 - that first aired live Thursday, 27 January 2022 at 5 pm EST - my guest Hopscotch Interactive Founder Emily Olman (@Hopscotch) discusses the following:✓ WGAN-TV Podcast | Matterport Timeline: 2014-2022 | Milestones, Insight and CommentaryIn the video (above), you can get a taste of the milestones. I will ask Emily for more insight and commentary about the "history" of Matterport from the perspective of a Matterport Service Provider.Best,Dan

Friday Dec 13, 2019

An amazing website in 7-10 days for Matterport Service Providers that are WGAN Standard or Premium Members by Imagineer Consulting LTD Founder Angus Norriss We all know it’s so hard to keep up with the number of benefits that we should be implementing across our websites in this niche, and provided by WGAN membership. 40+ WGAN Membership Benefits at my last count! Dan is a machine on that front!When I started there were many challenges that we all face;✓ How do I sell Matterport when I haven't scanned anything?✓ How do I diversify from Matterport scanning into other services such as drone, virtual staging etc?✓ How do I present the power of this camera to different industry niches?✓ How do I get online quotes?✓ How do I capture leads when I'm busy scanning?Questions answered below...Finally, there is a fast-activation website platform, done-for-you, one that builds Matterport-ready websites packed with WGAN benefits for newbies and seasoned pros. And it keeps up with Dan's benefits and answers these questions.It’s powered by www.3dvr.ioDeveloped by a seasoned digital marketing pro, Matterport Pro, and founder of Imagineer Consulting Ltd (Angus Norriss - me + my team). I achieved quick Matterport success and would like to help others, it's not easy sometimes and your personal brand, digital profile, often gets neglected. You do need to diversify, be discoverable and be memorable. I do this daily too and apply my learnings into the 3DVR.io service.This is how I can help you.3DVR.io have released the first product, the ‘Fast-Start Website’, as part of it’s exclusive digital marketplace aimed at helping Matterport Pro camera operators grow their digital-first presence.The ‘Fast-Start Website’ service provides a rapid installation, design and support of a customised website loaded with WGAN Standard Membership benefits, unlocking the power of your membership benefits to your audience.Features include:• 3D tour gallery of 15x professionally captures properties• Instant Quote calculator tailored to your pricing model• iPad demo• Mattervids Tours 5x• Real Estate Benefits Calculator• Presentation layouts for; Real estate, AEC, Commercial and Public/Cultural Spaces• Integrated Social Media footers• Personal Branding• Google Analytics• Boosted performance plugins• Fully Responsive across smart devices• Content Editing and Training• 1:1 design/editing supportIt doesn’t stop there…As your WGAN benefits grow, 3DVR.io bolt them on to your website for no extra fee, enabling you to focus on the things that matter, giving you peace of mind that your benefits are activated on your own website as they are made available.View Live Demo and More✓ WGAN Premium Members: FREE✓ WGAN Standard Members: $99/monthIt’s not a faceless chabot thingy! – it’s powered and supported by people you can talk to easily!Happy Customers so far:"As a new service provider I wanted to hit the ground running. Time was of the essence, given I wanted to launch ahead of competitors. At the same time I wanted to achieve excellence in my launch and accordingly, I was very choosy with whom I partnered. Angus exceeded my expectations! I provided direction and was blown away by the execution. Only a truly subject matter expert with technology and marketing expertise could have delivered such a premium product. I highly recommend him."(Aileen Hagert – Mexico in 3D)"Angus (3DVR) was absolutely instrumental in the development of my website. From creating my logo, to the overall sites design, I’m incredibly impressed. His attentiveness and communication during the building process was all the more impressive, as we are separated by more than 3,500 miles and 5 time zones. You would have never known. The incredible feedback I’ve received from clients about the overall design and flow of the website is fantastic. I don’t know where my business would be without him, and I’m glad I never will."(Blake Kilcoin – Future View Imaging)It's been tried and tested from Canada, UK, Mexico and USA – ramp up your WGAN profile with a ‘Fast-Start Website’ here.About Me:✓ 25 years+ digital experience helping brands around the world be amazing.✓ Imagineer Consulting Ltd – CEO✓ Google (APAC) - Strategy Director✓ OMD/Disney (EMEA) – Chief Digital Officer (Star Wars/Marvel/Frozen)I'd be delighted to help you.My best to you all and I hope the US folk had a Happy Thanksgiving,Angus

Thursday Aug 09, 2018

Optional Extras. Bundles. Why Name Bundles. Bulk Pricing. Discussion of Free. --- Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE and will be recorded ....5 pm ET (GMT -4) Thursday, 12 October 2017 - Matterport Service Providers: Bundle Versus Optional ExtrasTopics1. Optional Extras (high perceived value / high margin)2. Optional Extras (more examples)3. Bundles (Packages) Examples4. View other Matterport Service Provider Bundles (Packages)5. Advantages of Bundles6. Discussion of Free [Matterport] Space with Bundle (Package)7. Naming your Packages8. Bulk Pricing (What's that? And, why?)9. Advantages of bundles (packages) over ala carte 10. Advantages of ala carte over bundles (packages)11. Blue Ocean Strategy: making your competition irrelevant (a taste) Anyone can view this Pricing program live Thursday, 12 October 2017 at 5 pm ET (GMT -4)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

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