WGAN-TV NRT (Coldwell Banker) President/CEO Ryan Gorman on Virtual Tours | #ICNY19
Feb 9th, 2019 by Dan Smigrod
"Virtual Tours are terrific," says Ryan.
"Virtual Tours are terrific," says Ryan. Virtual Tours enable the get there before you go experience so that potential buyers do not need to spend as much time in the home since they have already experienced the home virtually. Agents can use Virtual Tours to differentiate themselves to get more business.
"Agents being able to demonstrate their value quite clearly to their consumer base helps them differentiate themselves and to ultimately generate more value and generate more customers. So, this could be - the 3D as well as individual technologies - could be one of those things that agents use ... to grow their business," says Ryan.
You may want to share this brief WGAN-TV interview with your potential Coldwell Banker clients (and ask for the order).
The more that Coldwell Banker uses Matterport, the more likely that their competitors will (have) to.
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About Ryan Gorman
"Ryan Gorman was named President and Chief Executive Officer of NRT in 2018. In this capacity, he is responsible for the day-to-day operations of NRT’s company-owned brokerage operations doing business under the Coldwell Banker® brand."
"Gorman most recently served as Chief Strategy and Operating Officer of NRT and as its Senior Vice President, Strategic Operations where he brought a heightened focus on service delivery, defined a comprehensive integrated growth strategy and leveraged the resources of NRT and Realogy to drive a superior experience for affiliated agents, employees and customers."
Source: NRT (A Realogy Company)