WGAN-TV How & Why to Create ADA Compliant Matterport & Other Virtual Tours with Barnes Creative Studios Founder Steve Barnes

Americans with Disabilities Act (ADA) as applied to Matterport Digital Twins

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WGAN-TV How and Why to Create ADA Compliant Matterport and Other 3D/360 Virtual Tours

Hi All,

✓ What is the Americans with Disabilities Act (ADA)?
✓ How does the ADA apply to Matterport and other3D/360 Virtual Tours?
✓ How do you create ADA compliant Matterport and other 3D/360 Virtual Tours?
✓ What should every Matterport Service Provider and other 3D/360 Virtual Tour Service Providers know about ADA?

My guest on WGAN-TV Live at 5 (5 pm ET Thursday, 19 March 2020 is Barnes Creative Studios Founder Steve Barnes (@BarnesCreative). Barnes Creative Studios has created an exclusive ADA compliant player to make Matterport and other 3D/360 Virtual Tours - accessible to Americans with disabilities.

The WGAN-TV Live at 5 topic is: How and Why to Create ADA Compliant Matterport and Other Virtual Tours

If you have enterprise clients or prospects, it's likely that you will be asked about how to make the Matterport Digital Twins ADA compliant. Over time, it's also likely that other existing or potential clients of your Matterport Tours will ask about ADA compliance.

“Under the current law, there is an incentive for plaintiff’s lawyers to file ADA access lawsuits: hotels may be required to pay a disabled person’s attorney fees even if the hotel agrees to correct any problems right away," says FindLaw.

Even if you do not have enterprise clients such as a major hotel brand or cruise line brand, this is a "must watch" WGAN-TV Live at 5 show.

Here are questions that I anticipate asking Steve:

1. What is the Americans with Disabilities Act (ADA)?
2. How does ADA apply to Matterport 3D Tours?
3. What is the Web Content Accessibilities Guidelines (WCAG)?
4. How does the Website Content Accessibilities Guidelines apply to Matterport 3D Tours?
5. Why should I care about making Matterport 3D Tours ADA compliant? Enterprise clients and prospects?
6. Can you speak about this from a disabled person's perspective?
7. Can you speak about this from a lawsuit perspective?
8. How and why did you decide to build an ADA compliant virtual tour player
9. Please demo your ADA compliant, custom-built embedded virtual tour player
10. Please demo the Video Guided Tour Button
11. Please demo the Audio Description Button (Screen Reader)
12. Please demo the Read Transcription Button
13. Please demo how to return to the standard virtual tour Button
14. What does "level double A" compliant mean? Other levels?
15. Does ADA compliant virtual tours super-charge SEO? How so?
16. How does the Barnes Creative Studios ADA compliant player address issues about disabilities related to:
visual
audio
speech
cognitive
language
learning
neurological
17. [I will explain the exclusive free offer for WGAN Forum Members and how to receive.]
18. Barnes Creative Studios Pricing for ADA client Matterport Digital Twins
19. I understand that you are no longer a Matterport Service Provider. Why does that matter?
20. Your website to reach out to you? (www.BarnesCareativeStudios.com)
21. What questions have I not asked you that I should ask?
22. Anything else?

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[The following is reprinted with permission of Barnes Creative Studios (BCS) from this BCS blog post.]

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Barnes Creative Studios ADA Compliant Matterport - and other 3D/360 – Virtual Tours for Hospitality

Barnes Creative Studios (BCS) has developed a solution to make ADA compliant virtual tours. ADA (The Americans with Disabilities Act) compliance means making your service or product accessible to people with disabilities and it was amended to include websites in 2008. Hotels are increasingly aware that non-compliant websites make them potentially liable for lawsuits and fines, and many have implemented standards to comply.

Up until now, there was not a streamlined solution to make virtual tours compliant. BCS has created a solution. Introducing an embedded player which not only provides AA compliant virtual tours, but also can be used for older virtual tours you already have in your catalog. Also, as an added bonus your search engine optimization will be amplified.

See a list of past and current lawsuits on the ADA website that includes many hotels and resorts.

BCS Has an Exclusive Player that Adheres to Accessibility Guidelines

BCS exclusively provides our custom ADA compliant virtual tours that adhere to the Web Content Accessibility Guidelines (WCAG). WCAG define how to make web content more accessible to people with disabilities. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning and neurological.

BCS offers a solution which directly adheres to the “WCAG 2.0 guidelines 1.2 for time-based media: providing alternatives for time-based media”. This includes “audio and/or video combined with interaction”. The accessible alternative version of our ADA compliant virtual tour contains:

✓ Alternative Pre-Recorded Video Guided Virtual Tour
✓ Transcript
✓ Audio Description (Prerecorded)
✓ Live Captions

All of the above is delivered in a custom-built embedded player that hosts both media items. Firstly, it includes the standard virtual tour and secondly the alternative accessible version that is ADA compliant. For example, below is an ADA compliant virtual tour from the Four Seasons Punta Mita Mexico.

Added SEO value for ADA Compliant Virtual Tour

As a result, for having compliant virtual tours on your website your search engine optimization (SEO) value will be supercharged. SEO is successful when you have contextual elements attached to rich media, for instance, like transcripts and detailed descriptions. With our ADA compliant virtual tour the added context from the WCAG 2.0 guidelines makes your content fuel your web page resulting in successful SEO.

Barnes Creative Studios looks forward to help your hotel reach compliance with ADA standards. 360 Virtual tours are a unique user driven media and BCS is dedicated to making these experiences available to as many people as possible.

Private Message Steve Barnes at @BarnesCreative for more information.

Source: Barnes Creative Studios Blog Post

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