Matterport Axis Will Help Democratize the Creation and Use of Digital Twins
Commentary and Analysis by
Founder and Managing Editor
We Get Around Network Forum and WGAN-TV Live at 5
Does the Matterport announcement today (8 February 2022) of the Matterport Axis rotator for Android and iOS smartphones mean the end of the world for Matterport Service Providers?
In a word, no.
The Matterport Axis will help democratize the creation and use of digital twins. As a result, the Matterport Axis will create more business for Matterport Service Providers as the interest, awareness and use of Matterport digital twins increases.
Likely more than half of all real estate agents engage a professional real estate photographer to shoot real estate photos and a smaller percentage - likely 5 to 15 percent - also engage a real estate photographer to shoot a 3D or 360 virtual tour (as an Add On).
While some real estate agents will opt for the Do It Yourself (DIY) virtual tours with Matterport Axis (or other platforms (videos above) that offer rotators (such as Asteroom, Nodalview, Pivo Real Estate), the more real estate listings that include a 3D or 360 virtual tour, the more awareness by home sellers to ask their prospective real estate listing agent if their marketing plan for their home includes a virtual tour. (The real estate agent will need to say “yes” to win the listing and many of these real agents will want to engage a Pro.)
Will new real estate photographers buy a Matterport Pro2 3D Camera or one of the 360 cameras, such as Ricoh Theta Z1, Ricoh Theta Z1 51GB (and soon the Ricoh Theta X) or Insta360 ONE X2 to shoot/scan Matterport digital twins?
In two words, it depends.
I could imagine that the Matterport Axis provides an on-ramp to getting started with Matterport. That said, if you make a living based on your time, then the time of the rotation will matter to real estate photographer professionals whom will then begin exploring 1-click 360 cameras or Matterport Pro2 3D Camera.
Commentary and Analysis by Dan Smigrod continues in the We Get Around Network Forum (www.WGANForum.com)