397. Giraffe360 Webinar #4-Understanding the Agent’s Need for Real Estate Media

offer.giraffe360.com/wgan/ 

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Giraffe360 hosts its fourth educational webinar designed to help real estate photographers evolve into full-service media partners.

The Giraffe360 webinar features:

✓ Giraffe360 Founder & CEO Mikus Opelts
✓ Giraffe360 Chief Customer Officer Samy Jeffries
✓ Giraffe360 Lead Product Manager Ainars Klavins

The three discuss the four eras of real estate media technology, agent expectations in today’s market, and a technical deep dive into SLAM (Simultaneous Localization And Mapping)—the “silent unlocker” behind AI-powered media creation.

Key Takeaways

✓ Four eras of real estate media: From MLS books in the 1980s → DSLR boom and Zillow in the 2000s → immersive tools like Matterport and drones in the 2010s → to today’s AI-driven, unified media pipelines.
✓ Shift in buyer expectations: Millennials and Gen Z demand video, virtual tours, and lifestyle content—professional-grade media is no longer optional.
✓ Agent priorities: Survey data shows U.S. Realtors rank quality, speed, range of deliverables, and ease of booking as top factors when choosing a media partner.
✓ Expanding deliverables: HDR photos, floor plans, virtual tours, cinematic fly-throughs, and social-ready content are now expected as part of the standard listing package.
✓ SLAM technology: Accurate AI workflows depend on tracking. Giraffe PRO’s advanced sensor fusion (LiDAR, IMU, barometer, GPS) ensures consistent, scalable floor plans, tours, and videos.
✓ New releases: Virtual tour sky replacement, in-tour object removal, 3rd-gen AI editing, and improved Listing Spotlight outputs.
✓ Special offer for WGAN Community: Try the Giraffe PRO Camera for $123/month (60 days, 10 listings, all features included).

Topics covered

– Historical timeline of real estate media (1980s–today)
– How buyer behavior drives agent media demands
– Key survey insights from 1,000+ agents
– Deliverables agents now expect as “standard”
– Barriers to scaling full-service media and how AI removes them
– Deep dive into SLAM, sensors, and data fusion powering accuracy
– Best practices for capture and handling
– New feature releases and upcoming roadmap