Monday Jan 24, 2022

38. Ricoh Theta unveils new 360-degree camera model | THETA X

RICOH THETA unveils new 360-degree camera model: THETA X
Hitting the market in March 2022, the advanced model features many firsts for the brand including a large touch screen display for enhanced usability

TOKYO, Monday, Jan. 24, 2022 /PRNewswire/ -- Ricoh Company, Ltd. (President and CEO: Yoshinori Yamashita) today announced the launch of the RICOH THETA X. Designed in pursuit of enhanced usability and outstanding quality, this advanced model joins RICOH THETA's series of 360-degree cameras that shoot immersive still images and videos in a single shot and is equipped with many firsts for the brand: a large touch screen, interchangeable battery, and external memory card.

Experience the interactive Multichannel News Release here.

The RICOH THETA X's most innovative feature is the 2.25-inch full-color touch screen display, making standalone camera use much easier by reducing the need to connect to a remote control or smartphone app. Other first-time function additions include an interchangeable battery and an external memory card for more efficient and reliable shooting. Smartphone connectivity has also been improved, as the RICOH THETA X no longer requires the need to enter an SSID when establishing a Bluetooth connection. RICOH THETA X also boasts real-time stitching capabilities with stabilization, removing the need to stitch videos – this improves the processing time of 360-degree videos on computers drastically.

"Since RICOH THETA released the world's-first 360-degree camera in 2013, it has been utilized in a wide range of fields to expand the possibilities of photographic and video expression. The pandemic caused an even greater need for immersive imagery and virtual tours to boost business efficiency, especially in the real estate, construction, design, and automotive industries—and we only expect that to expand into additional industries," said Shinobu Fujiki, General Manager of RICOH Company's THETA Business division. "As we strive to meet the needs of our customers through the innovation of our digital devices and services, this camera is designed to help streamline workflows and deliver high-quality imagery for business users and consumers alike."

Ricoh Company Media Release continues in the We Get Around Network Forum (www.WGANForum.com) here:

https://forum.we-get-around.com/topic/16301/page/1/ricoh-theta-unveils-new-360-degree-camera-model-theta-x/

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