WGAN-TV Podcast

pricing

Episodes

Tuesday Nov 03, 2020

Why you should offers Real Estate Photos Before Virtual Tours | WGAN.INFO/repp | WGAN.INFO/reppwebinar✓ Real Estate Photographer Pro Course by Eli Jones✓ Webinar (Pre-Recorded): How to Get Started as a Real Estate Photographer by Eli JonesHi All,Must watch show (above) if:1. you are new to real estate photography2. you are new to virtual tour photography3. you are deciding your pricing strategy4. you are deciding on your pricing5. you are revisiting how you price your services6. wondering what are best practices for pricing strategies and best practices for pricing7. wondering how to simplify your service offering8. wondering how to simplify your pricing---If you are just starting in real estate photography, you likely have questions about:1. which media services to offer first? For example: photos, video, drone, 24/7 Open House Virtual Tours2. how to price real estate media servicesThat's why I invited Real Estate Photographer Pro Course Creator Eli Jones to be my guest on:✓ WGAN-TV Live at 5: Real Estate Media Services and PricingThis WGAN-TV Live at 5 show aired live: 5 pm EDT Wednesday, 28 October 2020.Eli is also the founder of Norman & Young. His real estate photography business has grown to 18+ employees.When it comes to pricing, Eli's mantra is: Simplify! Simplify! Simply!Among the questions that I asked Eli on WGAN-TV Live at 5:1. You are the Founder of Ft. Worth, Texas-based Norman & Young, a $1 million; 18+ person real estate photography agency. How did you get started?When first starting out as a real estate photographer, which media services should you offer and why?2. Simplify! Simplify! Simply! What does that mean regarding real estate photography services3. How do you charge for real estate photos?4. How many packages to offer for photos? (For example, 25 photos; 36 photos and 50 photos?)5. How to charge for drone photos?6. How do you charge for real estate video?7. How many packages to offer for videos? (For example, 25 photos; 36 photos and 50 photos?)8. Why does it make sense to also offer video?9. How do you charge for drone video?10. 20. How to charge for Matterport 24/7 Open House Virtual Tours? Does that include floor plans?11. How to charge for Twilight photos? (virtual or real twilights?)12. If you are new to residential real estate, is it okay to begin with 24/7 Open House Virtual Tours?13. How to structure pricing for each media service: photos, video, drone, virtual tours, other?14. 12. How many photos should be included in a photo package?15. Should you do your first (media) free?16. How to differentiate from competitors?17. How might pricing vary based on markets? For example, Los Angeles, New York or Waco, Texas?18. How long should it take to shoot photos inside a typical listing?19. How important is it to be the best real estate photographer?20. How important is editing of photos? Do yourself or outsource?21. What's the different between offering a "service" and offering a "product" [productising]?22. How do you make services into products or packages?23. What is a MLS and how does that affect packages?24. Your thoughts on charging by SQ FT for a Matterport tour: says, 2,500 SQ FT or 3,500 SQ FT?25. Do you include floor plans with a Matterport tour or offer as an Add On?26. What are the best Add Ons and why?27. How to charge for video?28. What are your thoughts about charing distance fees?29. Why do real agents switch to you from other photographers?30. What pricing strategies to avoid and why?Best,DanP.S. WGAN Forum Member? Save 70 percent on Real Estate Photographer Pro course when you watch this free video: How to Get Started as a Real Estate Photographer by Eli Jones.

Wednesday Sep 12, 2018

WGAN Founder Dan Smigrod has a lot to say about pricing.

Wednesday Sep 12, 2018

How do you charge TV stations and Newspapers for Matterport 3D Tours? Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE ....5 pm ET (GMT -4) today, Monday, 23 October 2017 - Pricing Strategies for Local TV and Local Newspapers and Non-ProfitsAnyone can view this WGAN-TV Pricing program live.The recording will be viewable free for WGAN Basic, Standard and Premium Members (see All Access Pass in the WGAN Welcome Onboard Letter)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Wednesday Sep 12, 2018

See 4 actual quotes; plus, the private rate card we share with Clients Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE and will be recorded ....5 pm ET (GMT -4) Friday, 13 October 2017 - We Get Around Atlanta: 3 Custom Quotes and Residential Rate CardTopics1. We Get Around Atlanta - Rate Card (previously private)2. Discussion of the We Get Around Atlanta Friend-Get-a-Friend program for residential real estate agents and brokers3. We Get Around Atlanta Quote - Independent Living Facility 4. We Get Around Atlanta Quote - Co-Working Space5. We Get Around Atlanta Quote - Manufacturing/Warehouse 6. Guide to Matterport Service Provider Pricing (deep links to 100 Pro Pricing Pages)7. Why We Get Around Atlanta charges (likely more than any other Matterport Service Provider)You will see actual numbers. Client info redacted.This WGAN-TV Live is for:1. Matterport Service Providers2. Real Estate Agents/Brokers that have a Matterport Camera3. Anyone thinking about buying a Matterport Pro2 3D CameraPrerequisite✓ I will assume that you watched Matterport Service Provider Pricing for Newbies and Matterport Service Provider Pricing for Seasoned ProsAnyone can view the WGAN-TV Pricing programs [b]live[/b]: live!The recording will be viewable free for WGAN Basic, Standard and Premium Members (see All Access Pass in the WGAN Welcome Onboard Letter)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Wednesday Sep 12, 2018

Real Estate Agents: Super-Easy/Super-Fast Booking of Matterport Service Providers Real Estate Agents and BrokersIf you are a real estate agent or broker in the United States, it's about to get super-easy and super-fast to book a Matterport Service Provider in real-time (and a photographer, videographer and Aerial Pro – for HDR photos, video, aerial and/or floor plans).Today (Tuesday, 14 August 2018), we launch - in Georgia - the We Get Around Network Instant Booking Service powered by KoaWare. The rest of the United States is coming soon.Matterport Service ProvidersIf you are a Matterport Service Provider, it's about to get super-easy and super-fast to be booked by a real estate agent or Broker.Simply Register Here for the WGAN Instant Booking Service powered by KoaWare✓ you set your rates (Matterport, photos, videos, aerial and/or 2D schematic floor plans✓ you set your availability (simply by keeping your Google calendar current)✓ real-time bookings show up in your calendar and you get an email notification: where/when/whoFrequently Asked Questions (FAQs)Q: How do you know when I am available to shoot?A: Simply keep your Google calendar up-to-date.Q: How soon will the We Get Around Network Instant Booking Service powered by KoaWare be rolled out across the United States?A: As soon as practical. We want to make sure that we have critical mass of Matterport Service Providers, photographers, videographers, aerial Pros, etc. before enabling the entire United States. Plus, all Service Providers need to go through a review process. For example, all Service Providers accepted into the Instant Booking Service need to have liability insurance.Q: When will We Get Around Network Instant Booking Service powered by KoaWare be offered outside the United States?A: While we envision an international platform, we need to stay focused on the United States first. You can also join the We Get Around Network to get a public facing profile on the We Get Around Network Find a Matterport Pro page and 40+ other Membership benefits to help you Succeed Faster. www.JoinStandard.comQ: What's the difference between WGAN Find a Pro Map and We Get Around Network Instant Booking Service powered by KoaWare?A: There are three major differences:1. WGAN Instant Booking Service powered by KoaWare is focused on instant residential real estate bookings in the United States2. WGAN Find a Matterport Pro Map enables potential Clients to reach out to Matterport Service Providers directly to engage in a conversation3. WGAN Find a Matterport Pro Map is United States + InternationalQ: How do I join the We Get Around Network Instant Booking Service powered by KoaWare? A: Join Free! Register HereQ: How do I get on the We Get Network Find a Matterport Pro Map?A: www.JoinStandard.com | Compare Plans | 40+ Membership Benefits to help you Succeed Faster |Q: Can I charge different rates on the We Get Around Network Instant Booking Service powered by KoaWare as I charge on my webiste or other clients?A: Yes. You set your own pricing.

Sunday Sep 02, 2018

Matterport Pricing for News Media is Different than Real Estate. Find out how. -- Hi All,Here is the recording of today's (Monday, 23 October 2017) WGAN-TV Live at 5 program about Pricing Strategies for TV Stations, Newspapers and Non-Profits for Matterport Service Providers.WGAN Basic, Standard and Premium Members receive an All Access Pass to the We Get Around Matterport Training Academy Videos, including this one.Not yet a Member? Around 40 Membership Benefits, including the All Access Pass. Compare Plans | www.JoinStandard.comAlready a Basic, Standard or Premium Member? See the Welcome Onboard Letter for your free All Access Pass.Best,Dan

Friday Aug 10, 2018

Why Virtual Staging? How to Sell Virtual Staging? What's a Good Photo for Virtual Staging creation? -- Hi All,On WGAN-TV Live at 5 (5 pm ET | GMT -5) Wednesday, 3 January 2018 ...WGAN-TV: How to Sell and Price Virtual Staging with Blue-Sketch Founder and Head Designer @PetraSolderlingPetra will cover:✓ Why Virtual Staging?1. Attract home buyers2. Help to visualize3. Sell for higher price✓ How to (re)sell Blue-Sketch Virtual Staging?1. Use case2. Marketing material3. Pricing✓ What’s a good photo for staging?1. Professional DSLR photos2. Matterport Snapshots3. Smartphones✓ Styles and Design trends (home buyer profiles)✓ Other related technologies (3 renderings, 3D Floor Plans)What questions do you have about how to sell and price Virtual Staging?We Get Around Network Basic, Standard and Premium Members Special Offer✓ Savings on Virtual Staging✓ Savings on 2D/3D Floor Plans✓ Savings on SmartTagsNot yet a Member? Compare Membership Plans | Membership Benefits | JoinStandard.comBest,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.P.P.S. In this (below) WGAN-TV Live at 5 in 2017, Blue-Sketch Founder @PetraSolderling demos and discusses Blue-Sketch services: 2D/3D Floor Plans; Virtual Staging; and SmartTags. 

Thursday Aug 09, 2018

Optional Extras. Bundles. Why Name Bundles. Bulk Pricing. Discussion of Free. --- Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE and will be recorded ....5 pm ET (GMT -4) Thursday, 12 October 2017 - Matterport Service Providers: Bundle Versus Optional ExtrasTopics1. Optional Extras (high perceived value / high margin)2. Optional Extras (more examples)3. Bundles (Packages) Examples4. View other Matterport Service Provider Bundles (Packages)5. Advantages of Bundles6. Discussion of Free [Matterport] Space with Bundle (Package)7. Naming your Packages8. Bulk Pricing (What's that? And, why?)9. Advantages of bundles (packages) over ala carte 10. Advantages of ala carte over bundles (packages)11. Blue Ocean Strategy: making your competition irrelevant (a taste) Anyone can view this Pricing program live Thursday, 12 October 2017 at 5 pm ET (GMT -4)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Thursday Aug 09, 2018

Up-Selling Add Ons versus Bundling; Blue Ocean Marketing; Leveraging ... ---- Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE and will be recorded ....5 pm ET (GMT -4) today, Tuesday, 10 October 2017 - Matterport Pro Pricing for Seasoned ProsTopics1. Blue-Ocean Strategy: making your competition irrelevant2. Happy Clients / Unhappy Clients3. High Value Clients / Low Value Clients4. Recurring revenue strategy and tactics5. Up-Selling and Bundling/Packaging6. 5 percent rule7. Adding employees or contractors?8. Leveraging trusted relationships One Order: many markets9. What problem are you solving for your clients (and potential clients)?10. Pricing Matterport to Google Street View publishing (I will be doing an entire episode on this topic)11. What else would you like me to cover?This WGAN-TV Live is for:1. Matterport Service Providers that have been scanning for 1+ years2. Any successful 3D Tour photographer that is super-busy and income has plateaued 3. Matterport newbies that are thinking long term4. Potential Matterport camera buyers seeking insight to succeed fasterPrerequisite✓ I will assume that you watched Matterport Service Provider Pricing for Newbies Anyone can view the WGAN-TV Pricing programs [b]live[/b]: live!The recording will be viewable free for WGAN Basic, Standard and Premium Members (see All Access Pass in the WGAN Welcome Onboard Letter)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Thursday Aug 09, 2018

(Surprising) Tips for Quoting Large Matterport 3D Tours -- Hi All,Here is the recording of today's (Tuesday, 17 October 2017) WGAN-TV Live at 5 program about how to pricing large Matterport projects.WGAN Basic, Standard and Premium Members receive an All Access Pass to the We Get Around Matterport Training Academy Videos, including this one.Not yet a Member? Around 40 Membership Benefits, including the All Access Pass. Compare Plans | www.JoinStandard.comAlready a Basic, Standard or Premium Member? See the Welcome Onboard Letter for your free All Access Pass.Best,Dan

Tuesday Aug 07, 2018

Free When You Arrange a 10 Minute Presentation to 20 Real Estate Agents; 28 More Ideas   --- 29 Ways: Make Money offering Matterport FreeHi All,If you are competing with low a price Matterport Service Provider in your market ...✓ $0.05 a SQ FT: Matterport 3D/VR + MatterTags✓ Lowest cost Matterport 3D provider in the US✓ Is $150 the New Normal?✓ Is this pricing ridiculous?✓ Matterport Business Development in the UK?✓ Matterport now pricing their own 3D scan cost✓ Why I am participating in the pilot✓ Is Matterport a Commodity?✓ How to Complete with a Low Priced Competitor✓ Matterport Pricing Scans under $0.06 SQ FT✓ Is it time to drop prices?✓ Dropping like a Rock? More like a Meteor!... consider offering Matterport Spaces 3D Tours for FREE (and still make money).FREE is the single most effective word in marketing.Here are thought-starts for FREE Matterport Space 3D Tour ...1. when you buy our images/aerial package2. when you buy 12 months of hosting 3. when you buy five (four, three, two)4. Until the house sells (charge double for the business risk)5. when you refer a colleague that buys [five] Matterport Spaces6. When you buy our bundle (2D floor plans, video, GIF, MatterTags)7. Simply pay monthly hosting with the first 12 months pre-paid8. Simply pre-pay annual hosting9. When we can include Presented by www.YourCompanyName.com10. In exchange for [restaurant], [Hotel] [Other] gift certificates11. When you write a [Yelp] [Google] [Other] review12. for a non-profit of your choice [get on radar of Board of Directors]13. When you list a house for sale with an agent that we refer you to14. When you list a [boat] for sale with an agent that we refer you to15. For [10] days; then decide if you want to pay [amount, monthly]16. When you engage our [service]17. When you buy our [product]18. Pay what you think it is worth to you19. For your nonprofit auction (marketing)20. For your nonprofit Silent Auction21. When you arrange a 10 minute presentation to 20 agents22. When I speak at your association (door prize)23. Of your [news coverage] in exchange for crediting/linking24. For a test and learn. Usage limited to [description]25. When you can include MatterTags to your links (sell stuff)26. When you buy the Object File (for AEC space)27. When you buy the VR version28. When you buy a Google Street View (Matterport to Google Street View)29. When you buy [$X] in lottery tickets and we spit the winnings (publicity?)How else might you offer a FREE Matterport Spaces 3D Tour and still make money?Best,Dan

Monday Aug 06, 2018

How should I charge? How much should you charge? How much is too much or too little? --- Hi All,The following WGAN-TV Live at 5 Pricing program airs LIVE and will be recorded ....5 pm ET (GMT -4) Monday, 9 October 2017 - Matterport Pro Pricing for NewbiesThe recording will be viewable free for WGAN Basic, Standard and Premium Members ...Anyone can view this Pricing program [b]live[/b] today - Monday, 9 October 2017 at 5 pm ET (GMT -4)Best,DanP.S. WGAN Forum Members are welcome to join the virtual studio audience to participate in the discussion.

Monday Aug 06, 2018

Monthly Recurring Matterport Revenue Meets Making Your Competition Irrelevant.   ---   WGAN-TV: Vacation Destination Marketing PlanImagine the tourism bureau, Chamber of Commerce and/or Economic Development division for your city - promoting your [Location] Vacation Destination Interactive Map because you are helping promote tourism, hospitality and economic development for your Community (while generating monthly recurring revenue for you).I could imagine using ThreeSixty Tours to host your Interactive Map and using SatellitePanoramas.com to create an aerial 360º – if you are not an aerial photographer.Initially, I could imagine doing free Matterport 3D Tours of art galleries and trading restaurants for a monthly dinner to get to critical mass of digital assets that you can now begin selling ‘space’ - digital assets - on your map (monthly recurring fee for:✓ Matterport 3D Tour✓ Google Street View Tour (with nadir logo patch from TresdePro)✓ Photos✓ Video✓ Links to Restaurant menus✓ Buy Now Button | Book Now Button | Shop Now Button✓ Directions from here to thereI could imagine using WP3D Models Single Property Websites (example) for some businesses that include many digital assets for one business.I could imagine using TresdePro to create a nadir logo patch for Google Street View that includes your client’s business name, logo and website. (Need help with adding the logo patch? Color correcting the Street View Tour, eliminating scans from the upload to GSV and removing the camera from the mirror? Ask MP2SV for help.Now imagine that you no longer compete on price - you have made other photographers irrelevant because you provide a marketing solution - and, you have monthly recurring revenue.I could imagine that this is hard work up front and perfect fit if you are in a vacation destination or historic location or have a location that is dense in restaurants and art galleries and small shops.What do you think? This Vacation Destination Marketing Plan will be the topic on WGAN-TV Live at 5 (5 pm ET | GMT -4) Friday, 6 April 2018. You are welcome to Join the Virtual Studio Audience to discuss and ask questions.Best,DanWGAN Standard and Premium Members receive the free use of:✓ WP3D Models Wordpress Plugin✓ ThreeSixty Tours✓ Panoskin Pro (to add the nadir logo patch to Google Street View; edit your GSV Tour)WGAN Basic, Standard and Premium Members receive:✓ Free nadir logo patch by TresdePro (business name, logo and website)✓ SatellitePanoramas.com | $49 each instead of $99 each✓ Save 40 percent on MP2SV Services (adding logo patch to Google Street View; color correcting etc.)Not yet a WGAN Standard Member? 40+ Membership Benefits | Compare Plans | www.JoinStandard.com

Tuesday Jul 24, 2018

Hi All, In this WGAN-TV show, I will walk you through four We Get Around Atlanta quotes for Matteprort Projects as well as show you our rate card (not public). Best, Dan

Tuesday Jul 24, 2018

Hi All, Most Matterport Pros charge by the SQ FT (or SQ Meter). How else might your charge for Matterport 3D Tours? Plus, a restaurant (on-going) is way different that a house for sale. So, how might you charge differently? Find out in this WGAN-TV show about Creative Matterport Pricing Strategies. Best, Dan

Monday Jul 23, 2018

How much should you offer to Clients to refer potential clients?  How does a program like this work? How do you need to adjust your public pricing to accomodate this pricing/marketing strategy? Find out in this episode of the WGAN-TV podcast. Best, Dan

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